About Us – Silvia House of Silver Jewels

Silver Silvia — A Legacy in Silver

Our story

Silver Silvia is not just a brand — it is the continuation of a legacy, a story of craftsmanship and elegance passed down through generations.

Our journey began since 1960 with Mr. Mahesh Chand Garg (grandfather), whose quiet dedication to the art of jewellery laid the foundation for a family tradition rooted in purity, precision, and trust. His vision was carried forward by Mr. Pankaj Garg (father), who established Pankaj Jewellers — a name that has become synonymous with integrity and excellence in fine gold and diamond jewellery.

In 2023, the legacy evolved with the birth of Silver Silvia — a sister brand to Pankaj Jewellers — founded by Mrs. Pooja Garg (Mother) and later joined by her daughters, Ms. Ashna Garg and Mrs. Arushi Garg Goyal, who now serve as Co-Founders.

Silver Silvia was born from the desire to create jewellery that reflects the evolving spirit of the modern woman while staying deeply rooted in tradition. Each piece is handcrafted in 92.5 sterling silver, with timeless design, meticulous detailing, and a sense of heritage that never fades.

Together, this mother-daughter trio brings a perfect balance of experience, bold vision, and refined elegance — crafting jewellery that is not only worn, but remembered. At Silver Silvia, we honour the past, celebrate the present, and design for generations to come.

Faces Behind Silver Silvia

Three women. One vision. A legacy in silver.

At the heart of Silver Silvia is a story of heritage reimagined — a graceful evolution led by a mother and her two daughters. Together, they carry forward a generational legacy, infused with artistry, purpose, and elegance.

Mrs. Pooja Garg

CEO and Founder

A woman of quiet refinement and timeless intuition, Mrs. Pooja Garg turned her lifelong love for beauty and tradition into something enduring. With an instinctive eye for detail and craftsmanship, she laid the foundation of Silver Silvia — not just as a brand, but as a tribute to heritage. Her calm strength continues to shape Silver Silvia’s soul.

Ms. Ashna Garg

Co-Founder and Marketing Head

A bold visionary and creative force, Ashna Garg brings a modern edge to Silver Silvia’s legacy. With over two years of experience in branding and digital marketing, she understands the pulse of the evolving luxury consumer. Armed with an MBA in International Business with a specialization in Marketing, she leads Silver Silvia’s brand identity, storytelling, and customer experience with precision and flair. From campaign strategy to design direction, Ashna ensures Silver Silvia resonates with women who seek both meaning and modernity in every piece they wear.

Her blend of business acumen and creative intuition makes her the voice of Silver Silvia’s new generation — expressive, ambitious, and unapologetically refined.

Mrs. Arushi Garg Goyal

Co-Founder and social media analyst

With a strong academic background as an IT engineer and a certified interior designer, she brings a unique mix of technical precision and artistic vision to the world of luxury silverware. Her keen eye for design, paired with data-driven insights, helps shape compelling digital narratives that elevate the brand’s presence across platforms. Arushi brings structure, warmth, and a poetic sense of balance to Silver Silvia’s world. A devoted mother and wife who remains passionately independent, she merges her creative finesse with emotional depth — nurturing the brand with sensitivity and soul.

Together, they are more than founders — they are the essence of Silver Silvia. A legacy born from tradition, redefined for today, and designed to last forever.